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FreshBooks vs QuickBooks Online vs Wave vs Xero

4 products, side by side · prices checked

FreshBooks

Consider FreshBooks if…

Best for: Canadian freelancers and service businesses that invoice clients and want accounting in CAD.

Starting price
From C$26 per month
Current promo
$1/month for your first year (Solopreneur offer)
Category
Accounting
Verified

Pricing

FreshBooks list prices, verified 2026-09-30.
PlanPriceCadenceNotes
Lite C$26 per month Up to 5 billable clients.
Plus C$42 per month Up to 50 billable clients; proposals and retainers.
Premium C$72 per month Unlimited billable clients; advanced features.

Always confirm on the vendor's pricing page before purchasing — plans and prices change.

What users report

Commonly praised

  • Designed to be usable by non-accountants; ease of use is its most-cited pro.
  • Customer support is repeatedly praised for responsiveness.
  • Invoicing is simple and fast, including recurring invoices.
  • Built-in time tracking lets freelancers log hours and convert them to invoices.

Commonly criticized

  • Payment-processing fees over 3% are called high relative to alternatives.
  • Reporting and customization are limited versus more advanced accounting platforms.

Summarized from user reviews on G2 and Capterra; not a PlanPrice rating.

Review scores

  • G2: 4.5/5 (981 reviews)
  • Capterra: 4.5/5 (4,529 reviews)

Scores are aggregate user ratings from third-party review sites, checked 2026-09-30. They are not PlanPrice ratings.

QuickBooks Online

Consider QuickBooks Online if…

Best for: Small businesses that want an accountant-compatible accounting platform priced in CAD.

Starting price
From C$30 per month
Current promo
90% off for 6 months for new subscribers (as low as C$3/month on EasyStart)
Category
Accounting
Verified

Pricing

QuickBooks Online list prices, verified 2026-09-30.
PlanPriceCadenceNotes
EasyStart C$30 per month 1 user; invoicing and expense basics.
Essentials C$70 per month 3 users; bill management and time tracking.
Plus C$110 per month 5 users; inventory and project profitability.
Advanced C$220 per month 25 users; advanced reporting and roles.

Always confirm on the vendor's pricing page before purchasing — plans and prices change.

What users report

Commonly praised

  • Widely considered intuitive; ease of use among its most-cited pros.
  • Large integration ecosystem for payroll, payments, and industry apps.
  • Cloud-based anywhere access from any device.
  • Invoice creation, sending, and tracking is a core praised capability.

Commonly criticized

  • Users report missing features versus expectations, especially advanced reporting and inventory.
  • Pricing called too expensive, with complaints about rising subscription costs.
  • Customer support frequently described as poor or hard to reach.
  • Processing fees considered high; report customization has a steep learning curve.

Summarized from user reviews on G2 and Capterra; not a PlanPrice rating.

Review scores

  • G2: 4/5 (3,879 reviews)

Scores are aggregate user ratings from third-party review sites, checked 2026-09-30. They are not PlanPrice ratings.

Wave

Consider Wave if…

Best for: Canadian sole proprietors and micro-businesses that want free bookkeeping and invoicing.

Starting price
From $0 free
Current promo
No public promo — standard list prices
Category
Accounting
Verified

Pricing

Wave list prices, verified 2026-09-30.
PlanPriceCadenceNotes
Starter $0 free Free accounting and invoicing.
Pro $19 per month $190/year if billed annually; receipt scanning, no ads.
Payments 2.9% + 60¢ per transaction Online card processing rate when you accept payments through Wave.

Always confirm on the vendor's pricing page before purchasing — plans and prices change.

What users report

Commonly praised

  • Quick, easy-to-navigate interface for small-business owners.
  • Recurring invoicing and automated payment reminders.
  • Long-term users praise the genuinely useful free plan.
  • Bank transaction syncing automates bookkeeping data entry.

Commonly criticized

  • Customer support is poor — users report being unable to reach a human.
  • Lacks growth features: no 1099 filing without year-round payroll, no inventory, no time tracking.
  • Paid add-ons are priced high for businesses outgrowing the free tier.

Summarized from user reviews on G2 and Capterra; not a PlanPrice rating.

Review scores

  • G2: 4.3/5 (328 reviews)

Scores are aggregate user ratings from third-party review sites, checked 2026-09-30. They are not PlanPrice ratings.

Xero

Consider Xero if…

Best for: Small businesses that want unlimited users and strong bank-feed reconciliation.

Starting price
From $25 per month
Current promo
No public promo — standard list prices
Category
Accounting
Verified

Pricing

Xero list prices, verified 2026-09-30.
PlanPriceCadenceNotes
Early $25 per month Unlimited users; 20 invoices/quotes and 5 bills per month; USD.
Growing $55 per month Unlimited users; unlimited invoices and bills; USD.
Established $90 per month Unlimited users; multi-currency and project tracking; USD.

Always confirm on the vendor's pricing page before purchasing — plans and prices change.

What users report

Commonly praised

  • Clean, easy-to-use interface with a dashboard that presents financial reports clearly.
  • Bank reconciliation is heavily automated through bank feeds.
  • Connects to many third-party tools including Stripe, PayPal, and payroll apps.

Commonly criticized

  • Support is ticket/email-only with no phone line.
  • Pricing is seen as expensive for micro-businesses.

Summarized from user reviews on G2 and Capterra; not a PlanPrice rating.

Review scores

  • G2: 4.4/5 (1,832 reviews)

Scores are aggregate user ratings from third-party review sites, checked 2026-09-30. They are not PlanPrice ratings.