Semrush vs Ahrefs
2 products, side by side · prices checked
Semrush
Consider Semrush if…
Best for: Agencies and content teams doing serious SEO, PPC research, and competitive analysis.
- Starting price
- From $139.95 per month
- Current promo
- No public promo — standard list prices
- Category
- SEO & Marketing
- Verified
- Vendor
- www.semrush.com
Pricing
| Plan | Price | Cadence | Notes |
|---|---|---|---|
| Pro | $139.95 | per month | ~17% off with annual billing. |
| Guru | $249.95 | per month | ~17% off with annual billing; more limits and content tools. |
| Business | $499.95 | per month | ~17% off with annual billing; highest limits, API access. |
Always confirm on the vendor's pricing page before purchasing — plans and prices change.
What users report
Commonly praised
- Reviewer-valued competitor analysis.
- In-depth SEO insights.
- Actionable keyword tracking.
Commonly criticized
- Steep pricing.
- Subscription complexity.
- Limited trial utility.
- Learning curve for small businesses.
Summarized from user reviews on G2 and Capterra; not a PlanPrice rating.
Review scores
Scores are aggregate user ratings from third-party review sites, checked 2026-09-30. They are not PlanPrice ratings.
Ahrefs
Consider Ahrefs if…
Best for: Marketers and SEO specialists who need backlink analysis, keyword research, and site audits.
- Starting price
- From $29 per month
- Current promo
- No public promo — standard list prices
- Category
- SEO & Marketing
- Verified
- Vendor
- ahrefs.com
Pricing
| Plan | Price | Cadence | Notes |
|---|---|---|---|
| Starter | $29 | per month | Entry tier; no discounts, no free trial. |
| Standard | $249 | per month | Mid-tier plan. |
| Enterprise | $1,499 | per month | Annual commitment. |
Always confirm on the vendor's pricing page before purchasing — plans and prices change.
Review scores
Scores are aggregate user ratings from third-party review sites, checked 2026-09-30. They are not PlanPrice ratings.