API access and integrations
Definition: An API lets software talk to your other tools programmatically; integrations are pre-built connections. Both determine whether the tool fits the stack you already run.
Why it matters when comparing prices
Check whether API access requires a higher tier — some vendors gate it above the plans most small businesses buy. Then test the two or three integrations you will actually use rather than admiring the app-directory logo wall; a native-feeling connection to your calendar or inbox beats fifty logos.
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