Data migration
Definition: Moving your existing data — customers, transactions, history — into the new tool. The most underestimated cost in any software switch.
Why it matters when comparing prices
Ask what migration help is included free versus billed extra, and test the import with a slice of real data during the trial — deduplication and custom-field mapping are where migrations stall. Just as important is the reverse: confirm you can export everything in a standard format before you import anything.
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