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Freemium

Definition: A free tier that is genuinely useful, with paid upgrades for power features. The vendor bets you will grow into paying.

Why it matters when comparing prices

Evaluate a free tier by what it omits, not what it includes: HubSpot's free CRM, Wave's free accounting, Square's free POS software, and Calendly's free single event type are all real starting points. Find the exact trigger that forces the first paid invoice — a contact limit, a second event type, a feature gate — and price year two, not month one.

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